The Role

Benri Health’s mission is to make access to health care convenient and easy.  We believe that removing obstacles to care – particularly in communities that have traditionally been underserved – is the key to improving population health and health equity.  Working collaboratively with pharmacies, physicians, payers and consumers, we streamline every aspect of care from appointment to payment.  We want every customer to be a Benri Health zealot.  This role is critical to achieving that goal.

 

As Pharmacy Marketing Lead you will play a key role in helping our pharmacy partners to grow their business and their profitability.

Key Responsibilities

  • Develop B2B and B2C campaigns to drive growth in pharmacy membership programs
  • Collaborte with marketing technology team to ensure campaign deliverables can be effectively implemented at member pharmacies
  • Evaluate tradeoffs between marketing opportunities and recommend tactics to management
  • Analyze campaign performance and recommend changes to optimize impact
  • Actively engage with pharmacy clients to gain first-hand feedback and insight
  • Collaborate with Product Management and Engineering to deliver an exceptional patient intake and on-boarding experience

Qualifications

  • Bachelor's Degree in marketing, communications, business or advertising, or equivalent experience
  • 3+ years working in marketing and communication roles in a B2B solutions company
  • Exceptional research, writing and messaging skills
  • Experience writing for a variety of channels, from infographics to blogs to social media
  • Quantitative orientation to marketing objectives and marketing ROI
  • Exceptional customer focus
  • Excellent problem-solving skills

Required Knowledge and Skills

  • Team player who collaborates well with others
  • Demonstrated history of growing engagement and revenue
  • Solid understanding of social media marketing and local SEO
  • Proficient with marketing software (e.g., Hubspot, Sprinklr, Hootsuite)
  • Effective communication skills and adaptable communication style
  • Strong time management and organizational skills
  • Understanding of healthcare, health insurance and pharmacy processes

Apply Now

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